LinkLocal Mobile

Quick Ways to Increase Your Website Authority in 2017

Increasing your website or domain authority is always a challenge. Higher authority usually means greater rankings, and rankings are important in order for you to get traffic. Below are some ways for you to increase the authority of your site.

increase domain authority

 

 

 

 

Fix Your links

  1. Fix any broken outgoing links
  2. Redirect any broken incoming links
  3. Use 301 redirect instead of 302’s

Claim all the Social Media sites you can. At a minimum your website should have these social media accounts;

  • Facebook
  • Twitter
  • Google + (Personal & Business)
  • LinkedIn (Personal & Business)
  • Pinterest
  • Instagram

Get all the relevant business listing citations you can. I use Whitespark’s Local Citation finder to find relevant business citations for my clients.

Use niche targeted directories. Use these search strings in Google to find niche directories:

  • NICHE + Directory (Example: “fitness + directory”)
  • NICHE directories
  • NICHE + “submit site”

Use geo-targeted directories for local businesses.

Search strings you can use to find geo-targeted directories:

city + directory
directory + city
submit my site + city
niche + city + directory
city + directories

Use niche relevant blog commenting. You can use niche relevant blog comments to:

A) create a layer of relevancy around our client’s site

B) improve to the ratio of DoFollow and NoFollow backlinks

C) diversify our anchors in a meaningful way

D) sometimes get small amounts of referral traffic

Use niche relevant forum backlinks. You can use the following search strings in Google to find forums:

  • forum + NICHE
  • NICHE + forum

Also be sure to fill out your profile on these forums completely.

 

 

 

Building Backlinks in 2016 Part 2

There are many kinds of backlinks that should never, ever point to your site;

  1. Irrelevant links (off topic for your site)
  2. Public networks (not private PBNs, but the public kind that sell links)
  3. Sidebar and footer backlinks that are obviously being sold

Sidebar and footer links are ok if they are on relevant sites, and there is an obvious reason for them to be there. Say for instance a quilting site has a sidebar with links to resources for people looking for quilting fabrics. Private PBNs are ok as well as long as there are not too many links on the site and all the links are pointing to relevant sites.

Building Backlinks in 2016, Part 1

Better Backlink Building

Content is king now for sure, but while most everything has changed with Google (and Bing to a lesser extent) one thing has remained the same. You still need good backlinks. Google uses that to measure the authority of your site and of your content. The other major factors are traffic and social media.

However you just cannot have just any backlinks. The following is Part One on what type of backlinks you need and how to use.

authority backlinks

 

 

 

 

 

Build Tier One Backlinks

Tier one backlinks are links that point directly to your main website. These links are a large factor in solving the ranking puzzle. To get good tier one backlinks, you need to…

1. They need to be relevant,

Relevancy is the most important criteria for effective link acquisition.

I have never had a website penalized that had a 100% relevant tier one of backlinks.

Google bases “relevancy” on these three things:

  1. The general content “theme” of the linking domain
  2. The content on the linking page
  3. The relevancy of the backlinks hitting the domain

2. Strong sites linking to your site

The stronger the site, the better the results.

3. Get your backlinks from REAL websites

4. Use the proper anchor text

Wrong anchor text distribution will definitely inhibit your site from ranking. Aggressive anchor text can land you a penalty.

What do I mean by aggressive? Having all your links coming from keywords. Keep your exact match anchor text below 1%.

The majority of your anchor text should be branded (your company name) or naked link anchors (click here, or go here etc.).

5. Get only backlinks from high integrity websites

What that basically means is don’t have your links coming from sites that have anything to do with porn or gambling. Or any site that has those type of links pointing to them. Only good “clean” sites.

Stay tuned for our next post on what backlinks to avoid.

Google Local Pack Shake Up

Google 3 pack

In case you haven’t noticed yet, Google has done it again. The 7 pack is now the 3 pack. The incentive for this was probably to help the change over from desktop searches to mobile (mobile search is well over 50% of searches now).

For a great article on this visit MOZ.

 

What does this mean for local businesses? Competition for listing in the all important Places box will be even more fierce now. This is particularly true now that so many searches happen on mobile platforms. Regardless of what your search is for, it is those top three spaces that make up the screen real estate for a mobile user, along with the Google map that appears for some local queries.

Here is what the mobile search looks like now…

Google mobile search

 

 

 

 

 

 

 

 

And here is how the same search appears on a desktop…

Google Desktop 3 pack

 

 

 

 

 

 

 

Thanks to Moz.com for the photos

Is Facebook now Hates Upworthy?

The latest news from Performance Marketing Insider, “Is Facebook now Hates Upworthy?”

Performance Marketing Insider say’s, “As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their news feed. Specifically, it was meant to improve the news content that was displayed from media sites. It has been about three months since the change, and some interesting statistics are starting to roll out from this move.

The first major statistics is regarding social publishing sites, which primarily find news stories and repackage them for publication. Sites such as Upworthy, Elite Daily, Vice, and others all experienced significant drops in traffic since the change. Here are a few of the hardest hit sites, and the percentage of traffic lost from Facebooks change:

Upworthy Dropped by 51%

Elite Daily Dropped by 47%

Distractify Dropped by 30%

Vice Dropped by 22%

BroBible Dropped by 17%

Huffington Post Dropped by 16%

Thought Catalog Dropped by 7%

These are all major sites, which have become successful largely because of traffic they were getting from Facebook…”

Continue Reading at Performance Marketing Insider >>

Is Facebook now Hates Upworthy?performinsider.com