Increasing your website or domain authority is always a challenge. Higher authority usually means greater rankings, and rankings are important in order for you to get traffic. Below are some ways for you to increase the authority of your site.
Fix Your links
- Fix any broken outgoing links
- Redirect any broken incoming links
- Use 301 redirect instead of 302’s
Claim all the Social Media sites you can. At a minimum your website should have these social media accounts;
- Google + (Personal & Business)
- LinkedIn (Personal & Business)
Get all the relevant business listing citations you can. I use Whitespark’s Local Citation finder to find relevant business citations for my clients.
Use niche targeted directories. Use these search strings in Google to find niche directories:
- NICHE + Directory (Example: “fitness + directory”)
- NICHE directories
- NICHE + “submit site”
Use geo-targeted directories for local businesses.
Search strings you can use to find geo-targeted directories:
city + directory
directory + city
submit my site + city
niche + city + directory
city + directories
Use niche relevant blog commenting. You can use niche relevant blog comments to:
A) create a layer of relevancy around our client’s site
B) improve to the ratio of DoFollow and NoFollow backlinks
C) diversify our anchors in a meaningful way
D) sometimes get small amounts of referral traffic
Use niche relevant forum backlinks. You can use the following search strings in Google to find forums:
- forum + NICHE
- NICHE + forum
Also be sure to fill out your profile on these forums completely.