LinkLocal Mobile

Google Local Pack Shake Up

Google 3 pack

In case you haven’t noticed yet, Google has done it again. The 7 pack is now the 3 pack. The incentive for this was probably to help the change over from desktop searches to mobile (mobile search is well over 50% of searches now).

For a great article on this visit MOZ.

 

What does this mean for local businesses? Competition for listing in the all important Places box will be even more fierce now. This is particularly true now that so many searches happen on mobile platforms. Regardless of what your search is for, it is those top three spaces that make up the screen real estate for a mobile user, along with the Google map that appears for some local queries.

Here is what the mobile search looks like now…

Google mobile search

 

 

 

 

 

 

 

 

And here is how the same search appears on a desktop…

Google Desktop 3 pack

 

 

 

 

 

 

 

Thanks to Moz.com for the photos

Is Facebook now Hates Upworthy?

The latest news from Performance Marketing Insider, “Is Facebook now Hates Upworthy?”

Performance Marketing Insider say’s, “As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their news feed. Specifically, it was meant to improve the news content that was displayed from media sites. It has been about three months since the change, and some interesting statistics are starting to roll out from this move.

The first major statistics is regarding social publishing sites, which primarily find news stories and repackage them for publication. Sites such as Upworthy, Elite Daily, Vice, and others all experienced significant drops in traffic since the change. Here are a few of the hardest hit sites, and the percentage of traffic lost from Facebooks change:

Upworthy Dropped by 51%

Elite Daily Dropped by 47%

Distractify Dropped by 30%

Vice Dropped by 22%

BroBible Dropped by 17%

Huffington Post Dropped by 16%

Thought Catalog Dropped by 7%

These are all major sites, which have become successful largely because of traffic they were getting from Facebook…”

Continue Reading at Performance Marketing Insider >>

Is Facebook now Hates Upworthy?performinsider.com

Important Facebook Changes And Why You Should Care

In an effort to become the center of the social hub and violate your privacy (which, incidentally, Facebook doesn’t believe in anyway), Facebook made some interesting changes recently to…well, nearly everything. As a marketer and, more importantly, your friend, I just want to point a few things out that may be of interest to you.

Privacy
Facebook changed its privacy policy AGAIN. You may want to check to see how much of your information is shared on Facebook to people who aren’t your friends. And I mean friends in the Facebookian sense, not, you know, real friends. Visit your profile while you are NOT logged in and see how much of your information you can see. My guess is, you’ll see a whole lot more than you thought. You can change this in the privacy settings. You should all do this. Facebook makes it a point not to widely announce these changes to the average user, so people who want to protect their info should regularly check to see what the privacy settings are. When the Internet nerd herd raises alarm bells about this, I’ll try to keep you in the loop.

Like
Facebook recently ditched the “Fan” in Fan Pages. You no longer become a Fan of something, you “Like” it. Do you have a “Fan us on Facebook” button that you’ve placed on your site? It’s obsolete already. Sorry. Facebook is aiming to add this “like” button across the web so you can become a fan…I mean “like” a brand or page from that brand’s own website. 

It’s an interesting move that continues to place Facebook at the center of social web.

Confusingly, this is different than the little “like” option that exists in your mini-feed that indicates you appreciated someone’s news item or post. The formal “Like” is the same as the old “Fan,” which adds you to the page as a Fan, er, Liker?, and gives the page admins your demographic (supposedly anonymous) data and makes it possible for the page admins to contact you with updates or have their news show up in your mini-feed. 

On top of all of this, Facebook is now sharing data with applications in a new way. I don’t have all the data yet, but I can tell you that when I go to Pandora now,  it shows me which of my Facebook friends has bookmarked this artist or song and other information. It would be interesting if it didn’t make me so nervous.

Community Pages
Facebook has added what are now called “community pages.” So instead of being a “Fan of Sleeping” or “Fan of cooking” you now “Like cooking” and it takes you to a community page. These community pages are often pulled right from Wikipedia or other sites. There is a place where people who “like” the activity (again, Likers?) can share their thoughts. The word is that Facebook will eventually ask its members to contribute to the project. For example: http://www.facebook.com/pages/Cooking/113970468613229

The reason this is important is that Facebook is now rolling out “Community Pages” for brands who already don’t have a presence on Facebook, essentially forcing brands to play in the sandbox. If suddenly your brand has a Facebook page, this is why. Some examples are:

Likes and Interests
This change will more likely affect everyday users. Moving forward, Facebook is going to link the data you provided in your profile – such as hometown, schools, interests, movies, books and other interests – to Facebook Pages.

 A pop up will appear (if it hasn’t already) asking you which keywords in your profile you want linked to their corresponding Pages. The first time this happens you get an “ask me later” option. The second time it happens you don’t have that option. There is never a “Don’t link anything” option.

Once you accept the links, those keywords in your profile are now linked to those Facebook Pages and you are added to the list of Likers (that’s dumb) for that page. Again, now you will show up on those pages and the admins of those pages can contact you via Updates and that news will show up in your mini-feed. There is an option in privacy settings called “Friends, Tags, and Connections” that will let you specify who can see what connections. There is now also the option to hide your friends’ list on your profile.

So there you have it. Remember, check your privacy settings and, if you have non-techy friends or relatives, please educate them as well. A parting thought, the Terms of Service of Facebook basically say they can do anything they want with anything you post to Facebook, photos, video, etc. There’s not much we can do about that, but we can control who is seeing our info.

Filed under: Branding, Digital Marketing, Facebook, One to watch, Privacy, Social Media, Social Networks, technology

Pinterest Marketing Tips: How to Grow Your Audience and Measure Success By Kyle Kam

Most recent news from Search Engine People Blog is titled, “Pinterest Marketing Tips: How to Grow Your Audience and Measure Success”

Search Engine People Blog posted, “While the novelty effect has faded, Pinterest has proven that it is much more than another fad. The multimedia-friendly social network is captivating the ladies with a delightful array of visual content and rapidly snagging the attention of success-craved businesses. This platform offers the ability to meet a wide range of business objectives, but like with most social tools, one of the first steps in the journey is building your audience. Not only are we about to share some marketing wisdom that will help you build your following on Pinterest, but measure the impact you’re making with that audience.Know Your MarketIn order to build your audience on any platform, you need to know what your specific market wants. Do they mind videos, or do they strictly prefer to see photos? Are they looking for products, or do they want to see a more personal side of your brand? You can find out what your audience wants by doing your research beforehand and monitoring what competitors and potential customers are pinning on Pinterest…”

Continue Reading on Search Engine People Blog >>

Pinterest Marketing Tips: How to Grow Your Audience and Measure Successsearchenginepeople.com

Google Making Huge Changes in Look By Michael Levanduski

Michael Levanduski from Performance Marketing Insider writes, “Google.com, the worlds most popular web address, is undergoing a bit of a remodel. Google has been famous for having one of the simplest home pages, with little more than a logo and search box on the page. Occasionally they will replace the logo with a Google Doodle for special events, but for the most part it is a very basic page. In the coming days and weeks, however, the page is going to be changing. Dont worry, it isnt going to be a major redesign or anything, and youll still recognize the search giants page.

The updates will feature a flatter, reshaped logo, and the old menu bar is replaced with a smaller list of links which will be placed on the right hand side of the page. This is the first change to Googles logo since 2010. Similar changes will be rolling out across Googles properties slowly, according to a Google spokeswomen. Overall, these changes are fairly subtle, and many users wont even notice them…”

Continue Reading at Performance Marketing Insider >>

Google Making Huge Changes in Lookperforminsider.com