Most recent news from Search Engine People Blog is titled, “Pinterest Marketing Tips: How to Grow Your Audience and Measure Success”
Search Engine People Blog posted, “While the novelty effect has faded, Pinterest has proven that it is much more than another fad. The multimedia-friendly social network is captivating the ladies with a delightful array of visual content and rapidly snagging the attention of success-craved businesses. This platform offers the ability to meet a wide range of business objectives, but like with most social tools, one of the first steps in the journey is building your audience. Not only are we about to share some marketing wisdom that will help you build your following on Pinterest, but measure the impact you’re making with that audience.Know Your MarketIn order to build your audience on any platform, you need to know what your specific market wants. Do they mind videos, or do they strictly prefer to see photos? Are they looking for products, or do they want to see a more personal side of your brand? You can find out what your audience wants by doing your research beforehand and monitoring what competitors and potential customers are pinning on Pinterest…”
Continue Reading on Search Engine People Blog >>
Pinterest Marketing Tips: How to Grow Your Audience and Measure Success – searchenginepeople.com
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Posted on July 10, 2009 by Luke Armour
Geek dinners tend to resort to nerdy talk about tech news, the latest shiny social media gadget, and the latest social networking stories and stats. In our space, it also tends to turn into a discussion of the latest PR and marketing gaffes. It is called a Geek Dinner, after all.
I was pleased, while in Toronto last week for a vacation with my wife, when she agreed to join me for such a meet up with some of Toronto’s PR and marketing best, Donna Papacosta, Dave Fleet, Martin Waxman, Ed Lee, and fellow FHers David Bradfield and Eden Spodek. It was a blast to meet some of my coworkers face-to-face finally and shake hands with some of my inspirations and corporate rivals. Bonus, my wife even enjoyed it, so she says.
Donna, in addition to organizing the whole thing, tipped me off to this hilarious gem from College Humor that turns West Side Story into…well, I imagine what a Geek Dinner Musical would sound like. Thanks to all for making the trip downtown for the meet up.
more about “Friday Frivolity – Web Site Story“, posted with vodpod
Filed under: Frivolity, Music, Virtual Geek Dinner
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Michael Levanduski from Performance Marketing Insider writes, “Google.com, the worlds most popular web address, is undergoing a bit of a remodel. Google has been famous for having one of the simplest home pages, with little more than a logo and search box on the page. Occasionally they will replace the logo with a Google Doodle for special events, but for the most part it is a very basic page. In the coming days and weeks, however, the page is going to be changing. Dont worry, it isnt going to be a major redesign or anything, and youll still recognize the search giants page.
The updates will feature a flatter, reshaped logo, and the old menu bar is replaced with a smaller list of links which will be placed on the right hand side of the page. This is the first change to Googles logo since 2010. Similar changes will be rolling out across Googles properties slowly, according to a Google spokeswomen. Overall, these changes are fairly subtle, and many users wont even notice them…”
Continue Reading at Performance Marketing Insider >>
Google Making Huge Changes in Look – performinsider.com
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Posted on June 8, 2009 by Luke Armour
Welcome to the Run-through Podcast. Here I give and get The Run-through on social networks and all things Public Relations and Digital advertising and marketing on the web.
Installment 4 of The Run-through Podcast showcases part 2 of my conversation of podcasting with communication and podcast rockstars – – Shel Holtz (@ shel) and Neville Hobson (@ jangles) from the For Immediate Launch set of podcasts. They just recently released the outcomes of their listener survey, which stimulated an in-depth conversation of podcasting past, existing and future & hellip;
I additionally welcome back Ashley Mead in a brand-new segment I’& rsquo; ve referred to as: Calling You –– at a Moment’& rsquo; s Notification! Ashley & rsquo; s obtained an appealing new hobby that really gives you the standpoint from 15,000 feet.
The Lowdown with Shel Holtz and Neville Hobson –– Part II
Join the present and send audio or content remarks, tips and issues to:
- 00:00 Music by Me
- 00:40 Welcome
- 01:19 Calling You –– at a Moment’& rsquo; s Notification! Starring Ashley Mead 04:50 Segue into the podcast discussion with Shel Holtz and Neville Hobson
- 04:56 Podcasting as specific niche vs wide-spread adopting for podcasts
- 05:55 Podcast Area Stimulant
- 08:00 Global podcast viewpoint
- 08:55 Podcast education and learning
- 10:41 Podcast technology vs. podcast disinterest
- 11:44 Audio Blogging
- 13:57 Rise of Video clip Blogging
- 14:20 Large Media –– independent podcasters vs. mainstream media
- 17:24 Exactly what is podcasting truly vs. what is podcasting preferably
- 18:21 State of podcasting
- 19:50 Podcasting is lifeless
- 21:51 Where can we find them?
- 22:22 Break
- 22:29 Goodbye
- 22:51 Mr. Media rolls us out.
Don’& rsquo; t hesitate to deliver in audio or content comments, concerns, responses and anything else that matches your fancy. I reserve the right, naturally, to play or review any sort of and all of your comments in addition to erase them without a reservation. However wear’& rsquo; t permit that quit you from offering it a try!
Kindly allow me understand just what you believe by means of e-mail or leave an audio comment at: +1 206.337.3731.
Submitted under: Podcast, podcasting, The Rundown Identified:|Ashley Mead, Neville Hobson, Shel Holtz, skydiving
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Online Reputation Management: How Important Is It, Really?
Reputation is an extremely important part of your business. Unlike a few decades ago, you no longer rely on word of mouth and advertisements– everyone can have an opinion about you and your practices are likely to be publicly scrutinized and examined. Everyone can express their opinion online and if they are clever, articulate their terrible review in an extremely public way. Reputation management allows you to take charge of the way that you look online and it also gives you the tools to learn more about your company so that you can make it better.
Perhaps the most obvious advantage of monitoring your online reputation is that you will immediately improve the satisfaction of your customers. Having an easy way to get in touch and a prompt reply satisfies customers and you can learn to pinpoint anything in particular that may be giving your brand negative publicity. You can also do a little bit of market research while you attempt to improve the perception of the brand through online reputation management.
Other less obvious benefits of online reputation management may be reducing your marketing costs. If your company is quite small, once you have learned how to interact online you may be able to take over the entire operation. You may also be able to identify gaps in the knowledge of your customers regarding a particular product or campaign and take the steps that you need to address it. A well run online reputation management campaign can make the difference between a customer wanting to purchase from you or not.
Online reputation management is not only important for your company’s image. There are many rewards that you may be able to reap from it when you do it right and they may have a positive impact on your company that you had not expected.
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