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Better Backlink Building
Content is king now for sure, but while most everything has changed with Google (and Bing to a lesser extent) one thing has remained the same. You still need good backlinks. Google uses that to measure the authority of your site and of your content. The other major factors are traffic and social media.
However you just cannot have just any backlinks. The following is Part One on what type of backlinks you need and how to use.
Build Tier One Backlinks
Tier one backlinks are links that point directly to your main website. These links are a large factor in solving the ranking puzzle. To get good tier one backlinks, you need to…
1. They need to be relevant,
Relevancy is the most important criteria for effective link acquisition.
I have never had a website penalized that had a 100% relevant tier one of backlinks.
Google bases “relevancy” on these three things:
- The general content “theme” of the linking domain
- The content on the linking page
- The relevancy of the backlinks hitting the domain
2. Strong sites linking to your site
The stronger the site, the better the results.
3. Get your backlinks from REAL websites
4. Use the proper anchor text
Wrong anchor text distribution will definitely inhibit your site from ranking. Aggressive anchor text can land you a penalty.
What do I mean by aggressive? Having all your links coming from keywords. Keep your exact match anchor text below 1%.
The majority of your anchor text should be branded (your company name) or naked link anchors (click here, or go here etc.).
5. Get only backlinks from high integrity websites
What that basically means is don’t have your links coming from sites that have anything to do with porn or gambling. Or any site that has those type of links pointing to them. Only good “clean” sites.
Stay tuned for our next post on what backlinks to avoid.
In case you haven’t noticed yet, Google has done it again. The 7 pack is now the 3 pack. The incentive for this was probably to help the change over from desktop searches to mobile (mobile search is well over 50% of searches now).
For a great article on this visit MOZ.
What does this mean for local businesses? Competition for listing in the all important Places box will be even more fierce now. This is particularly true now that so many searches happen on mobile platforms. Regardless of what your search is for, it is those top three spaces that make up the screen real estate for a mobile user, along with the Google map that appears for some local queries.
Here is what the mobile search looks like now…
And here is how the same search appears on a desktop…
Thanks to Moz.com for the photos
The latest news from Performance Marketing Insider, “Is Facebook now Hates Upworthy?”
Performance Marketing Insider say’s, “As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their news feed. Specifically, it was meant to improve the news content that was displayed from media sites. It has been about three months since the change, and some interesting statistics are starting to roll out from this move.
The first major statistics is regarding social publishing sites, which primarily find news stories and repackage them for publication. Sites such as Upworthy, Elite Daily, Vice, and others all experienced significant drops in traffic since the change. Here are a few of the hardest hit sites, and the percentage of traffic lost from Facebooks change:
Upworthy Dropped by 51%
Elite Daily Dropped by 47%
Distractify Dropped by 30%
Vice Dropped by 22%
BroBible Dropped by 17%
Huffington Post Dropped by 16%
Thought Catalog Dropped by 7%
These are all major sites, which have become successful largely because of traffic they were getting from Facebook…”
Continue Reading at Performance Marketing Insider >>
Is Facebook now Hates Upworthy? – performinsider.com