A lot of people that are getting backlinks wonder when exactly they cross from white hat to black hat techniques. Personally, I feel that most internet marketers wear a grey hat.
What exactly separates white hat from black hat techniques? One common suggestion is that it is the speed that you build backlinks. This certainly brings up the question of automation.
The truth is a forum profile link created by Xrumer is no different than a profile created by hand. An article submission done by Article Marketing Robot is no different than an article submission created by hand. A blog comment created by Scrapebox is no different than a blog comment created by hand. OK, you are starting to get the picture.
There are certain footprints that allow us to use tools to automate parts of our backlinking strategy. Most people will take advantage of the footprint to build links in mass quantities. Some groups of people like to call this mass link building black hat. I like to call it an effective use of my virtual assistant’s time and my money. The next question is, if software can build these links, where else should I spend my time?
Your time is limited, so if you are going to link build or pay someone else to build links you need to get the highest quality links you can find for your time or money. You want to build links to places that will make you money. This is especially important if you are an offline business. Always pay someone else to do this work, so that you can spend your time an energy growing your business. You are an expert accountant or car mechanic, so simply use SEO as a means of acquiring more clients.
1. Buying – Many people sell links from their domains. These links are given in exchange for money. These links are unaccessible to other people for free. These links can come in the form of private article networks, homepage backlinks and sitewide links. One of my favorite tactics is to find a non-for-profit directory related to my niche and then do a link exchange. Why would I do this? I am getting a high quality link, that is going to bring me quality traffic and it is usually from a page with a high pagerank.
2. Link Baiting – This is essentially writing content that is good enough to be republished or that people will want to link to. This strategy relies on writing something controversial rather than money.
3. Expert Writer – This is how I have built nearly all of my businesses. I have created expert content and posted it for my peers or prospective clients to read. These articles build credibility. If I am a Penny Stock Broker, I might publish an article on 5 Tips for Selecting A Quality Stock Broker – What You Need to Look For. Hopefully, people will see you as the first option for a service/product and/or will refer you to people in need of your product/service.
Here are some interesting sites that you might want to browse.
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Tags: Accountant, Article Marketing, Article Submission, Automation, Black Hat, Car Mechanic, Footprint, Footprints, Highest Quality, Internet Marketers, Mass Quantities, Nbsp, Niche, Offline Business, Profile Link, Profit Directory, Robot, Suggestion, Truth, Xrumer
Category : Local Business Internet Marketing