Better Backlink Building
Content is king now for sure, but while most everything has changed with Google (and Bing to a lesser extent) one thing has remained the same. You still need good backlinks. Google uses that to measure the authority of your site and of your content. The other major factors are traffic and social media.
However you just cannot have just any backlinks. The following is Part One on what type of backlinks you need and how to use.
Build Tier One Backlinks
Tier one backlinks are links that point directly to your main website. These links are a large factor in solving the ranking puzzle. To get good tier one backlinks, you need to…
1. They need to be relevant,
Relevancy is the most important criteria for effective link acquisition.
I have never had a website penalized that had a 100% relevant tier one of backlinks.
Google bases “relevancy” on these three things:
- The general content “theme” of the linking domain
- The content on the linking page
- The relevancy of the backlinks hitting the domain
2. Strong sites linking to your site
The stronger the site, the better the results.
3. Get your backlinks from REAL websites
4. Use the proper anchor text
Wrong anchor text distribution will definitely inhibit your site from ranking. Aggressive anchor text can land you a penalty.
What do I mean by aggressive? Having all your links coming from keywords. Keep your exact match anchor text below 1%.
The majority of your anchor text should be branded (your company name) or naked link anchors (click here, or go here etc.).
5. Get only backlinks from high integrity websites
What that basically means is don’t have your links coming from sites that have anything to do with porn or gambling. Or any site that has those type of links pointing to them. Only good “clean” sites.
Stay tuned for our next post on what backlinks to avoid.