Friday, July 9th, 2010 - by Jack

Here is a quote from the second post from Justin Goff on Facebook advertising;

There’s basically 2 main ways to increase your profits doing Facebook Ads… You can get cheaper clicks, or you can eliminate the wasted clicks you already have..

After looking at my sales for a 2-3 week span I went through Clickbank and figured out what days and times most of our sales were coming in. And much to my surprise there was a few different times that we were not making any sales!

Literally… none.

So I charted everything and went through the sales reports in Clickbank and figured out when we were making the most sales, and when we weren’t. There was pretty much a 6 hour time period every day when I never really made any sales so I made sure to pause all of our ads for those times.

This little change alone cut our ad spending by 25% each day, and the profits remained the same.

If you’re doing CPM this is even more crucial than if you’re doing CPC, since your CPM campaign could be going full throttle to get clicks and you end up losing a lot of money…

Once you have that down you’ll want to test out my last strategy for dialing in your campaigns. This is kind of a combination of both of the tricks I just told you about…

To read the whole post, click here.

You can also download my Facebook for Business Free ebook, here.

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Category : Internet Marketing

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