The fact of the matter is that the internet is simply getting more
and more powerful everyday and thus occupying more and more of
people’s attention.
What does this mean?
It means that more of your potential and existing customers are
turning to the internet with their time as well as using it to find
more information about you and your local business.
If you haven’t already heard some of these statistics about internet
usage and it’s importance to local business, see this:
-According to Nielsen, 82% of U.S. consumers are searching online to
find local services.
-1,000,000 local searches take place on online search engines and
directories every month, and this number will grow by 50% every
year.
-According to ComScore, 82% of local searchers follow up offline via
an in-store visit, a phone call, or a purchase and of this group 61%
end up making a purchase.
-According to the Kelsey Group, a major media and advisory firm,
local online advertising spending is expected to more than double
from $15.2 billion in 2009 to $36.7 billion in 2012 as traditional
media spending declines.
Thus, for local business, it’s crucial to embrace online advertising
in order to attract new customers and preserve existing customers.
With the surging popularity of smartphones, tablet computers,
netbooks, etc, it’s becoming even more evident that any business
that seeks to thrive needs to have a web strategy for marketing
themselves.
By not utilizing any internet marketing, you not only miss out on a
golden opportunity to further grow your business but could also find
yourself behind the competition that is already operating an
effective web.
Don’t throw away a chance to see real significant results in your
local business.
Category : Internet Marketing
