Sunday, September 5th, 2010 - by Jack

One of the key factors for success in using WordPress as a blog or static website, is that you have to change the permalinks settings.  It takes about one minute to do and it makes your urls  search engine friendly. The default installation of WordPress uses urls like www.example.com/?p=1234 to point to your individual blog articles, pages, and posts. While this works fine for modern search engines, changing the default so that your links look like www.example.com/category/title-of-post has a few additional benefits, the primary advantage being….

  • Your post title and category names are represented in your URLs or permalinks, the words that you use for your categories and titles automatically become keywords that the search engines can index every time someone links to you

How do you do it?

WordPress makes it easy for you to change your URLs, a.k.a. permalinks.

  • Log into your WordPress blog.
  • Click “Options”. It’s near the top of the screen.
  • Scroll down to the “Common options” section and select “Custom, specify below”. In the box below, type “/%category%/%postname%/” without the opening and closing inverted commas (quotes). Click “Update Permalink Structure”.

Making this change will greatly enhance the user experience with your website and make it more search engine friendly.

 

 

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Category : Internet Marketing

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