The term “trust rank” refers to the trust level Google gives to a website. That is one reason everything we do while building an SEO campaign should be aimed, in part, at raising the level of trust Google will give our pages. The purpose of link building is to show that there are other websites that have gained a level of trust about the content we are providing, and we are expecting Google to trust our site more as a consequence.
Link profiles are by and large the biggest factor in a websites trust rank, and increasing this trust rank will improve your search result ranking on Google. Relevancy is actually more important than sheer number when it comes to link building. Google analyzes the relationship between links and sees whether the content and anchor text are similar, as well as whether the link is from a page on a similar topic. This is how Google judges the relevancy of a site as well as the trust rank.
When most people go about link building they will usually ignore the importance of quality links, many people simply look at a link as a link and go for quantity over quality. This is the wrong way to go about link building, the main aim for successful link building is to get some from ‘authority’ sites, these are sites that have a high Google rank and a high trust rank themselves, an authority site link is worth more than many irrelevant site links.
Authoritative back links from places such as top educational websites, Government sites, news portals, and other popular expert websites are the types of sites you want to aim for when link building. But again, similar topic, content or services matter, Google can actually spot irrelevant link building. So just trying to get links from big, popular websites with high trust rankings will not work, it will actually make your SEO less effective. SEO techniques simply are not that black and white, Google and many other search engines have a bevy of complex analytics and algorithms in place to ensure that search results are relevant to users.
In addition, factors like your domain’s age and how long it’s been registered, keywords, relevancy of pages, and your site overall are incorporated into your trust ranking. It is believed that Google tends to keep records of a few of these various trust rank measurements for a certain amount of time to be able to continue comparing what they find about your site. This way they are able to offer up a realistic trust rank for each and everyone of your pages.
Now Try : Trust Rank
