Posts Tagged ‘ Amp ’

Increase Your Local Business Using the Interent

Thursday, September 29th, 2011 - by Jack - 2 Comments

Increase Your Local Business Using the Interent

Internet marketing is critical to any local business. Here are the five things every local business should do before considering spending a dime on Internet marketing:

  1. Know what people actually search for to find your business: Search engines have far less to do with computers and more to do with language. Google provides a free tool for finding out what the most popular searches are for your type of business: https://adwords.google.com/select/KeywordToolExternal

    The tool allows you to enter the keywords you think are the best for your business and it will tell you the top 50 or so related terms along with statistics for ranking them. Using the 80/20 rule, make a list of the top 20 keywords related to your business.

    CRITICAL NOTE: Add the cities within your service area to the list. If you don’t know all of the cities within a county, search for the county name on wikipedia.org and they will provide you with a list of every incorporated city within the county.

  2. Put the keywords into your site where the search engines can find them. If you want to be found for “purple people eaters” then the words better be in your site where the search engines can associate them with your business. Here are the short-cut methods for making sure the search engines know what your business is about:

    1. a. Create a unique title meta tag for each of your site’s main pages using a maximum of 60 characters. Includes your top cities as well.

      EXAMPLES: Lifetime Fence Company – Lewisville | Flower Mound | Denton – or – AC & Heat Solutions | Air Conditioning and Heating | Hurst

b. Create unique description meta tags for each of your site’s main pages using a maximum of 200 characters. Incorporate top keywords and cities so that between all of the pages each is used at least once.

EXAMPLE: JBC Custom Remodeling is your Real interior and exterior expert serving the DFW Metroplex including Dallas, Fort Worth, Richardson, Plano, Frisco, Highland Park, Irving, Lewisvile, Flower Mound.

c. Create two paragraphs. The first tells what you do and includes the top 20 keywords. The second tells where you do it. Length does not matter.

EXAMPLE: The best selection of durable home medical equipment in Denton County including: oxygen supplies, sleep therapy (CPAP & BiPAP), Wheelchairs, lifts and walkers, compression therapy systems, incontinent supplies, diabetic shoes and supplies, foot orthotics and custom orthopedic devices, hospital beds, physical therapy supplies, rehab mobility aids, breast prosthesis and bras, bathroom safety equipment and personal care items.

Over 30 years in Denton county and conveniently located near: Lewisville, Flower Mound, Corinth, Hickory Creek, Denton, Highland Village, Lake Dallas, Coppell, Corinth, Argyle, Aubrey, Bartonville, Carrollton, Copper Canyon, Dallas, Double Oak, Hebron, Justin, Plano, Ponder, Prosper, Shady Shores, Southlake, Trophy Club, and Westlake.

Add the paragraphs to EVERY page in very small text in the footer (the bottom where the copyright info typically is). This information is for the search engines and not designed to impress customers, so do not worry about making it sound consumer-friendly.

  1. Add an interactive map to your Contact page using the code from either Google or Mapquest. Search engines look specifically for this code on a site to help determine whether it is addressed to local prospects or national. For instance, eBay, Amazon and Dell do not include maps on their site because they are national. Your site should, because you are local.

  1. Take ownership of your local business listings in places like Google Maps, Yahoo! Local and Bing Local. According to SearchEngineWatch.com, up to 24% of a local business’s new customer contacts can come from a Google Maps listing alone. Make sure your listing accurately reflects your business. Claimed listings with a web address are known to show higher in ranking than unclaimed listings.

  2. Make asking for online reviews a part of your everyday business. Nearly every online business directory allows consumers to leave reviews. Many even uses the quantity of reviews as a factor for ranking the listings. If you think about human nature, a significantly higher percentage of people who are upset with a business will leave a review than the percentage of satisfied customers. Protect yourself from a bad review by making sure you have multiple good reviews.

The top review sites are:

Google Maps

Yahoo! Local

Insiderpages

Citysearch

Yelp

Make the most of these 5 recommendations and you’ll start seeing results in often less than a month. Done properly, any business can be on the first page of localized search results – and stay there – within 4~6 months.

Some Advanced Twitter Tips

Saturday, September 3rd, 2011 - by Jack - 4 Comments
In a previous article, I’d mentioned a series of social media posts the Blog will be publishing where lots of of the tips will in fact come from the community they’re concerning. Our next post in that series is approximately the micro blogging happening, Twitter.
At first My spouse and i balked at the idea of Twittering similar to many others but sooner or later signed up and have already been tuned in since. Like blogging, there are many mis perceptions about the productiveness potential for Twitter. People unfamiliar will often declare, What’s up with: “My flight can be leaving”. “We landed”. “Getting in cab. And so forth?”. Trust me, there is a strategy to the MicroMedia madness using it as both a individual  and a commercial communications tool.
There’s equally a social/play and a social/communicate aspect to Twitter that makes it productive as a discount tool for aiming to interesting items you’ve found on the web or a tool for building credibility and impact. On their own, such revisions can be very interesting and uninteresting. However, followed over time, you can gain insight into folks you may end up employing, getting hired simply by, working for, partnering along with or simply socializing using it.
It’s true that some people do use Twitter as if they’re trying to copy the most uninteresting blog on the web. Nevertheless, many others are sharing links to well-timed resources or issues they’ve found on the web in which they’d like to share/promote immediately and also tidbits of personal/business info.
A variety of commercial software for Twitter have started popping up including politics candidates posting updates from the road which has happened in the case of Barack Obama & John Edwards. Additional commercial and marketing use examples of Twitter incorporate JetBlue promoting special offers, and BBC broadcasting posting news items, Apple posts it’s individual news (bypassing the actual media – err) and online retailer Woot putting up deals throughout the day.

From your personal brand building and networking standpoint, the key is not to look at microblogging in the way of individual posts, yet think of the overall impacts and value that could be created over time. Every 140 character or even less entry serves as a seed of the idea for an all round objective. It’s tempting to publish something to get it away from your chest when i did when a bike was stolen outdoors from my office window and I pulled out from the truck since the thieves drove it away – all throughout a conference call. I sensed I had to tell someone and I certainly couldn’t interrupt the guys from the meeting I was currently on the call with.

Always be really careful with the use of your Twitter word count, and in time you should observe results as you get greater and better at being to the point using your Tweets.
Try out using Twitting tools like Tweet Adder to speed up your Twittering so you actually can target on your market.
More articles from the same author:
Discover a new social media marketing planusing tips from my Webpage.

Roll on over to the following link to get more info on Tweet Adder and Tweet Adder coupon code, and a demo.

Desire a free demo and discount code for Tweet Adder, head over to that particular link.

Search Engine Optimization Tips: Get the Best Results

Saturday, August 6th, 2011 - by Jack - 2 Comments

Have you expend a significant volume of your challenging earned funds on creating your internet site simply accessible and not getting sought after final results? Hang-on and take the help of search engine optimization ideas to know where your search engine optimization strategy was missing. Search engine optimization tips can give you the maximum return of your cash by providing your website a substantial rank on search engine listing.

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It is always far better to have a through search at search engine marketing and advertising ideas as that can really give prolific final results. Businesses or individuals that are not nicely versed with the fundamental expertise of hiring a search engine optimization really should do a little industry analysis to locate out the very best choice. If you are new to this then you need to go over each and every factor with a specialist of this discipline. Search engine marketing and advertising tips provided by him can be very useful to discuss costs and companies with selected firm. So getting some information this subject is need to to avoid getting trapped by frauds.

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In order to consider your web site at the top of search engine listing you need to check out out the obtainable kinds of search engine optimization providers. It is often a far better thing to make a sensible choice as several firms are presenting various amenities and services. It is highly recommended to have search engine advertising tips on which services has maximum effectiveness. By this way, you will be capable to get acquainted with most up-to-date developments in search engine optimization. If you have decided more than possessing the facility of pay per click then undoubtedly you have created a sensible choice, as it is expense powerful. In this service you will have to pay only when an individual visits your website. When a visitor clicks on your URL to open your internet site that click on gets monitored by that hired firm and they then charge accordingly. In accordance to search engine optimization ideas providers, spend per click is the most cost cutting way to optimize your internet site on search engines. So it is highly recommended to retain search engine marketing tips in thoughts to get a excellent place in search engine listing.

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At previous right here arrives the most crucial thing that can elevate your rank in search engine listing and that is glimpse and really feel of your web site. Anything is futile if your internet site is not able to make people pay a visit to once again. Most of search engine optimization ideas providers give stress on enhancing search and really feel of your website as this can allow you to get reputation and excellent ranking at all search engine. The moment you have hired a firm that will support you in generating a great spot at search engines but it can be taken care of only if website visitors get for what they clicked on your site. For preserving that reached rank search engine optimizations ideas are needed. Although optimizing your internet site is not that hard as prior to but it is very good to have Search engine optimization tips for a greater outcome. Search engine optimization guidelines are there just to assist you in quite stage of your website optimization on search engines.<a href=”http://freeseoadvices.com”>Free Seo Advices</a>

Can Small Business Do Their Own SEO

Thursday, June 2nd, 2011 - by Jack - 3 Comments

Small Business and SEO

I came across a great article by Michael Gray yesterday. It was about small local business and SEO. I have said everything he said in the article. It is great that he said it again though, because it makes me feel better. And I can point my clients, or potential clients, to it, and say, “See? Someone else is saying the same thing as me!”  Here is an excerpt;

“Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.”

“Probably the biggest hurdle for most small businesses is site design and site architecture. They will choose a web designer who is, at best, ignorant of SEO best practices or who, at worst, gives them bad or outdated SEO advice. I can’t tell you how many visually stunning small business websites I’ve seen over the years that are so image heavy, they are invisible to search engine spiders or, worse, are completely uncrawlable, And let’s not even bring up the subject of flash.”

See. Please, please, stay away from doing these things on your site!

 

WordPress Tutorial for Internet Marketers

Saturday, January 22nd, 2011 - by Jack - 221 Comments

WORDPRESS TUTORIAL FOR INTERNET MARKETERS

Michelle McPhearson has a great blog on SEO and internet marketing. Here is a recent post of hers that she offered to share.

You should follow every step on this list when installing a new site

  • WordPress installed
  • Unique theme installed (not the WordPress default theme)
  • In WP Settings —> General make these changes: Site Title = Main KW, Site Description = Description including main KW. Email should be youremail@email.com. Timezone = YourTimezone.
  • In Posts —> Categories, change the default “Uncategorized” category to the main KW phrase. Then do a Wonder Wheel search and find the other categories to add.
  • In WP Settings —> Permalinks change it to Custom Structure, use /%category%/%postname%/
  • In WP Settings —> Discussion change it so an admin must always approve a comment and that it will never email me. Do not allow pingbacks & trackbacks.
  • Remove all default Blogroll links from Dashboard
  • Google Analytics installed & configured w/ http://wordpress.org/extend/plugins/google-analytics-for-wordpress/
  • Mobile version enabled & configured w/ http://wordpress.org/extend/plugins/wptouch/
  • Multiple languages enabled & configured w/ http://wordpress.org/extend/plugins/global-translator/
  • Akismet installed & activated (key is XXXXXX)
  • All In One SEO Pack installed & configured w/ http://wordpress.org/extend/plugins/all-in-one-seo-pack/
  • Caching installed / enabled w/ http://wordpress.org/extend/plugins/wp-super-cache/
  • Captcha for comments enabled w/ http://wordpress.org/extend/plugins/si-captcha-for-wordpress/
  • Related posts displaying at the bottom of individual post pages w/ http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/
  • Facebook “Like” button installed
  • Archives page built ( linked to in sidebar w/ Sitemap ) using http://wordpress.org/extend/plugins/clean-archives-reloaded/
  • Post Plugin Library installed @ http://wordpress.org/extend/plugins/post-plugin-library/ (Does nothing by itself, it’s used for Popular Posts & Random Posts plugins)
  • Popular Posts plugin installed w/ http://wordpress.org/extend/plugins/popular-posts-plugin/ .  Use sidebar widget to show 5-10 popular posts.
  • Random Posts plugin installed w/ http://wordpress.org/extend/plugins/random-posts-plugin/ – use same settings as Popular Posts Plugin. Install sidebar widget to show 5-10 Random Posts.
  • Psychic Search plugin installed & activated from: http://www.maxblogpress.com/plugins/ps/
  • Install SEO Booster Lite: http://wordpress.org/extend/plugins/seo-booster-lite/ – add SEO Bootster widget to the sidebar, title it something like, “Recently Searched”
  • Install & activate SEO friendly images @ http://wordpress.org/extend/plugins/seo-image/ – in it’s setting, check both “Override” boxes to override WP defaults
  • Install & activate SEO Smart Links @ http://wordpress.org/extend/plugins/seo-automatic-links/
  • Install & activate To Title Case: http://wordpress.org/extend/plugins/to-title-case/
  • User sitemap built w/ http://wordpress.org/extend/plugins/sitemap-generator/ . Link to the sitemap at the bottom of the sidebar.
  • Google XML Sitemap installed, configured, built w/ http://wordpress.org/extend/plugins/google-sitemap-generator/
  • URL & XML Sitemap added to my Google Webmaster Tools account
  • Adsense displaying w/ http://wordpress.org/extend/plugins/all-in-one-adsense-and-ypn/ (Adsense ID xxxxxxxxxx). Set to show 2 ads per page, 1 ad per individual post, use default colors, random positioning, 15px spacing. Sizes: 200×200 250×250 300×250 336×280
  • Add 160 x 600 px sidebar Adsense ad at the top of the sidebar, above everything else in default colors

The only thing I would add is to use a plugin called “Plugin Central”. It automates all of this and makes it very easy.

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