A great way to drive traffic to your site is through Facebook or Banner advertising.  Ads in either of these methods can be made on a Cost per Click (CPC) basis or Cost per Impression (CPM).

Traditional practice is the following;

CPC is most often preferable for advertisers that want viewers to actually click on the ad and then are taken to your website. You only pay if someone actually clicks on the ad.

CPM can be preferable if you are just trying to build a presence or brand. You pay for every 1,000 people who see your ad. They do not have to click on it for you to get charged.

However, there is another way of thinking.  Justin Brooke, author of SEO Lies, offers this advice;

“My final tip is to get you to pay per impression – DO NOT pay per click. Here’s a little example to explain why you should choose CPM over CPC.

CPC MODEL -> 1,000 views @ $0.50 cpc x 10 clicks = $5.00
CPM MODEL -> 1,000 views @ $0.50 cpm x 10 clicks = $0.50

Most marketers get scared and pay CPC to insure they get the clicks, because on CPM you can pay for impressions but never get a click. Even if I only get 5 clicks out of 1,000 views and I’m paying $0.50cpm that’s still 5 clicks for just $0.50.”

Justin goes on to further state that;

You, “Just need to start out slow and test different ads to see which ones get clicked. Then once you know what catches their eye you’ve got just about all the traffic you can shake a stick at coming your way for pennies!”

Good advice. Remember, the key to a successful ad campaign in any medium, whether it be internet, print, etc., is to test,test, and test again. Always monitor your ad campaign results and modify it as necessary.

When considering your web site, additional consideration needs to be paid to each tiny element to verify it succeeds optimally in order to serve its main objective. Listed here are 7 essential recommendations in order to observe to assure your website performs perfectly.

1) You should never use splash pages

Splash pages are the initial pages you see if you get to a website. They usually possess a attractive image together with words and phrases like “welcome” or “simply click right here to enter”. Actually, these are just that — pretty vases without having genuine objective. Never let any visitors have a reason to select the “back” button! Impart them with the actual value of your web-site at the start with no splash page. This will recuce any confusion especially with language barriers.

2) Never make use of substantial banner ads

Even the the very least net experienced folks have trained themselves to neglect banner ads so you will end up wasting important website property. On the other hand, deliver a lot more valuable content material and weave appropriate affiliate marketer hyperlinks straight into your content, and permit these potential customers think that they want to acquire rather then getting pushed to buy.

3) Have a very simple and easy clear navigation

You need to provide a simple and very straightforward navigation menu in order that even a child will understand how to put it to use. Avoid difficult Flash based menus or multi-tiered drop down menus. In case your visitors don’t discover how to get around, they are going to leave your internet site.

4) Possess a clear indication of the location where the user is

When visitors tend to be significantly engrossed in browsing your webblog, you should make certain how to locate which usually part of the website they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the positioning easily. Do not befuddle any visitors because confusion signifies “abandon ship”!

5) Stay away from audio on your site

In case your customer is going to stay quite a while at your web page, reading your content, you will want to ensure they are not annoyed by some audio looping on and on in your Internet site. If you insist on incorporating music, make sure they have got some control over it — volume or muting controls would likely work fine. Incorporating Language Software might be beneficial but not music.

In fact there are many small trick you need to master whn considering your Web Design make sure you do your research before you dive in.