This is the first in a series of 25 articles on website design.

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

When it comes to web design, extra attention should be paid to every minor detail to make sure it works optimally to serve its purpose. Here are some great tips to make sure your website performs well.

1) Don’t use splash pages

Splash pages are the first page you see when you arrive at a website. They usually have a beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that, nice vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the content of your site without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide valueable content and place relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and easy navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from Flash based menus or multi-tiered dropdown menus. If your visitors can’t navigate, they will leave your site.

4) Clearly show where the user is

When visitors are deeply engrossed in your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “next site please”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you must add audio, make sure they have some control over it — volume or muting controls would work fine.

6) Optimise content

Optimise the content of your site to target keywords. For example if I was a web design company based in Guildford I might optimise content around web design surrey, website design guildford or I might even broaden the target phrase and optimise for digital marketing surrey.