Posts Tagged ‘ Free Tool ’

Thursday, September 29th, 2011 - by Jack - 2 Comments

Increase Your Local Business Using the Interent

Internet marketing is critical to any local business. Here are the five things every local business should do before considering spending a dime on Internet marketing:

  1. Know what people actually search for to find your business: Search engines have far less to do with computers and more to do with language. Google provides a free tool for finding out what the most popular searches are for your type of business: https://adwords.google.com/select/KeywordToolExternal

    The tool allows you to enter the keywords you think are the best for your business and it will tell you the top 50 or so related terms along with statistics for ranking them. Using the 80/20 rule, make a list of the top 20 keywords related to your business.

    CRITICAL NOTE: Add the cities within your service area to the list. If you don’t know all of the cities within a county, search for the county name on wikipedia.org and they will provide you with a list of every incorporated city within the county.

  2. Put the keywords into your site where the search engines can find them. If you want to be found for “purple people eaters” then the words better be in your site where the search engines can associate them with your business. Here are the short-cut methods for making sure the search engines know what your business is about:

    1. a. Create a unique title meta tag for each of your site’s main pages using a maximum of 60 characters. Includes your top cities as well.

      EXAMPLES: Lifetime Fence Company – Lewisville | Flower Mound | Denton – or – AC & Heat Solutions | Air Conditioning and Heating | Hurst

b. Create unique description meta tags for each of your site’s main pages using a maximum of 200 characters. Incorporate top keywords and cities so that between all of the pages each is used at least once.

EXAMPLE: JBC Custom Remodeling is your Real interior and exterior expert serving the DFW Metroplex including Dallas, Fort Worth, Richardson, Plano, Frisco, Highland Park, Irving, Lewisvile, Flower Mound.

c. Create two paragraphs. The first tells what you do and includes the top 20 keywords. The second tells where you do it. Length does not matter.

EXAMPLE: The best selection of durable home medical equipment in Denton County including: oxygen supplies, sleep therapy (CPAP & BiPAP), Wheelchairs, lifts and walkers, compression therapy systems, incontinent supplies, diabetic shoes and supplies, foot orthotics and custom orthopedic devices, hospital beds, physical therapy supplies, rehab mobility aids, breast prosthesis and bras, bathroom safety equipment and personal care items.

Over 30 years in Denton county and conveniently located near: Lewisville, Flower Mound, Corinth, Hickory Creek, Denton, Highland Village, Lake Dallas, Coppell, Corinth, Argyle, Aubrey, Bartonville, Carrollton, Copper Canyon, Dallas, Double Oak, Hebron, Justin, Plano, Ponder, Prosper, Shady Shores, Southlake, Trophy Club, and Westlake.

Add the paragraphs to EVERY page in very small text in the footer (the bottom where the copyright info typically is). This information is for the search engines and not designed to impress customers, so do not worry about making it sound consumer-friendly.

  1. Add an interactive map to your Contact page using the code from either Google or Mapquest. Search engines look specifically for this code on a site to help determine whether it is addressed to local prospects or national. For instance, eBay, Amazon and Dell do not include maps on their site because they are national. Your site should, because you are local.

  1. Take ownership of your local business listings in places like Google Maps, Yahoo! Local and Bing Local. According to SearchEngineWatch.com, up to 24% of a local business’s new customer contacts can come from a Google Maps listing alone. Make sure your listing accurately reflects your business. Claimed listings with a web address are known to show higher in ranking than unclaimed listings.

  2. Make asking for online reviews a part of your everyday business. Nearly every online business directory allows consumers to leave reviews. Many even uses the quantity of reviews as a factor for ranking the listings. If you think about human nature, a significantly higher percentage of people who are upset with a business will leave a review than the percentage of satisfied customers. Protect yourself from a bad review by making sure you have multiple good reviews.

The top review sites are:

Google Maps

Yahoo! Local

Insiderpages

Citysearch

Yelp

Make the most of these 5 recommendations and you’ll start seeing results in often less than a month. Done properly, any business can be on the first page of localized search results – and stay there – within 4~6 months.


Here are some interesting sites that you might want to browse.


Wikipedia
Wikipedia
Advertising - Web Marketing That Hopes to Learn What Attracts a ...
BBC News - Baidu profit almost doubles as online advertising grows
AOL.com Search Video - Internet Marketing Course


Sunday, September 19th, 2010 - by Steve Rex - 5 Comments

Twitter Sentiment

twitter sentimentTwitter sentiment is a term that is used to express, and truly keep track of, how individuals feel concerning topics and brands. You should utilize Twitter Sentiment to tap into feelings and tactically plan your social networking technique for greatest effect. Below are a few tools to follow Twitter Sentiment.

Twitter Sentiment – Named after the information it’s calculating, Twitter Sentiment permits customers track brands referred to on Twitter. You key in a search phrase, your business name for example, and the application highlights all good and bad tweets which contain that phrase. It also places them in a chart for convenient comparison.

This tool lists the tweets and color codes them – green for good sentiment, red for bad. This is beneficial because it allows you to see exactly how it is evaluating the posts. You are able to make positive changes to Twitter sentiment additionally it allows you to search for a particular date range. You can find this free tool at http://twittersentiment.appspot.com/.

It’s also a great program since you can then follow or reply to related tweets and use it to build your following and work together on the internet.

Social Mention

This particular program permits people to track terms, or company names, to determine if they are getting talked about on the internet. It then ranks the term by:

* Strength: the likelihood your brand has been discussed

* Sentiment: A ratio of positive to bad sentiment

* Passion: Calculates the reality that individuals will discuss your brand consistently

* Reach: Measures your scale of impact.

It also lists unique authors, how long individuals mentioned the key phrase and prime users. Like Twitter Sentiment, it lists the tweets that it used to create your data. http://socialmention.com/

Twendz

Twendz is a service that works like many of the other twitter sentiment analytical programs. It updates every minute and evaluates up to 70 tweets at a time. It looks for sentiment and tracks trends. They also have a We twendz pro service that watches, measures and evaluates strategic brand results. http://twendz.waggeneredstrom.com/

Twitrratr (Pronounced Twitter Rater)

Twitrratr is a sentiment program too and it reduces the key word into:

* Positive

* Neutral

* Negative

* Total tweets.

Simply enter your search term and obtain your results. Like the other programs, it provides the information it used to develop the information. It’s a great way to monitor your brand, keyword phrases and to find out what people say about your topic. It’s also a nice way to find others that you follow and friend. http://twitrratr.com/

Twitter sentiment can be helpful to track how individuals are responding to your brand or your competition’s brand. It’s also an excellent research tool to learn what key terms people make use of, and what they’re speaking about in your business. This information can be used to create content and to help build your online community. If you are using social media consistently, then these are some great tools to use.

Learn more about viral video marketing . Stop by Joey Smith’s blog right now.


Here are some interesting sites that you might want to browse.


viral marketing
viral marketing
Creating Content Vs. Internet Marketing
Internet marketing of herbal products.
Best Internet Marketing Agency