This is the standard internet marketing package that we recommend for businesses. We  work on optimizing your website so that it clearly communicates to the search engines what your website is about. This is significant part of getting great rankings in the search engines. We also continue the work of building the popularity of your site and we use some specialized directories to do so.  What are the details?

Keyword Research

Virtually everything in internet marketing starts with keyword research. Whenever anyone does a search on Google, Yahoo! or any other search engine they type in a word or a phrase which is called a “keyword”. In order to get you more traffic to your website so that you can get more customers contacting you, we have to figure out what keywords people in your community are using to search. Once we figure out what consumers in your community are searching for, we can get to work on getting your website appearing in the search engine listings for those terms!

We do the research to figure out what the best ten keywords for you to target in your niche are. We then use this research as we optimize your website and as we go about building your website’s popularity.

Site Optimization

With the keyword research that we have done above, we will begin the process of optimizing your website. The purpose of this process is to give your website the best chance of being understood by search engines like Google and Yahoo. If the search engines can easily determine what your site is about, it will help you get better rankings over your competition whose websites may not be optimized! This includes Social Media buttons. Social Media buttons allow visitors to your website to quickly and easily tell their friends about you online. These buttons also allow you to connect with consumers where they are online – on social media sites like Facebook, Twitter, and LinkedIn!

Analytics

As you probably know, the ability to measure your return on investment is a huge deal! With the Standard Package, we put tracking software on your website so you can see just how fast your website is growing in popularity! You’ll be able to see how many people are coming to your website, what pages they look at when them come, and you’ll even be able to see which other websites your traffic is coming from! With this type of tracking system you will be able to see real time proof of your marketing dollars hard at work!

And as if that wasn’t cool enough…

One of the most fun things about an internet marketing campaign is watching your website climb the rankings in the search engines. So, for anyone who gets in on our Standard Package, we have an additional analytic statistic that we’ll be tracking for you! Every week we’ll send you a report letting you know where you are ranking in not only Google, but Yahoo! and Bing as well! You will get to follow (with anticipation) how your website ranks for each of the 10 keywords that we’ve researched for you!

Specialized Business Directories

We’ll hopefully by now you can see that the Standard package is worth many times the $199 price tag that we’re asking for it. But just in case you’re still questioning it we are adding a few more pieces to the puzzle. The next piece of the standard package is getting your business listed into multiple online directories. We submit your site to hundreds of online directories which helps build your website’s popularity.

These directories include the Google Local Business Center, the Yahoo! Business directory, and the Bing Local Listing Center. These directory listings give your business immediate viability to consumers! They also give you a significant boost in popularity in the eyes of the search engines. Basically, what we’re trying to say is that if you’re even remotely close to being serious about marketing your business online, you need to get your business listed in these directories. As part of the Standard package we include all of these submissions for your business for you.

Blog Posts

If you don’t already have a blog on your site, we will add one for you and we will scour the web to find content to post on it. A blog is a great tool to have on your site so that you can keep your customers updated on what’s going on with your company or so that you can provide them with interesting information about your industry. As part of this package, we will provide one industry related article for your blog every week! We will also give you access to the blog so that you can update it whenever you wish with whatever you’d like.

A side benefit of having a blog is that it adds new content to your website. The search engines looooove new content! We will set up your blog so that whenever we (or you) post a new entry, it will immediately let several other websites know. This increases the probability of the search engines coming back to check out your site again and again which will help you get higher rankings! Having a blog will also allow you to be able to communicate with your customers more frequently so that you can show them that you are truly interested in adding value to them.

And that wraps it up for the Standard package! The sign up process is easy and we will go to work on building you a solid internet presence withing 24 business hours of your sign up to get you a new stream of customers to your website!

You get all this for only $199 a month. Many other internet marketing service firms charge a $500 or more for this service.

Call us today to discuss your needs, 803-477-2506 or email me.