Building Backlinks in 2016, Part 1

Better Backlink Building

Content is king now for sure, but while most everything has changed with Google (and Bing to a lesser extent) one thing has remained the same. You still need good backlinks. Google uses that to measure the authority of your site and of your content. The other major factors are traffic and social media.

However you just cannot have just any backlinks. The following is Part One on what type of backlinks you need and how to use.

authority backlinks

 

 

 

 

 

Build Tier One Backlinks

Tier one backlinks are links that point directly to your main website. These links are a large factor in solving the ranking puzzle. To get good tier one backlinks, you need to…

1. They need to be relevant,

Relevancy is the most important criteria for effective link acquisition.

I have never had a website penalized that had a 100% relevant tier one of backlinks.

Google bases “relevancy” on these three things:

  1. The general content “theme” of the linking domain
  2. The content on the linking page
  3. The relevancy of the backlinks hitting the domain

2. Strong sites linking to your site

The stronger the site, the better the results.

3. Get your backlinks from REAL websites

4. Use the proper anchor text

Wrong anchor text distribution will definitely inhibit your site from ranking. Aggressive anchor text can land you a penalty.

What do I mean by aggressive? Having all your links coming from keywords. Keep your exact match anchor text below 1%.

The majority of your anchor text should be branded (your company name) or naked link anchors (click here, or go here etc.).

5. Get only backlinks from high integrity websites

What that basically means is don’t have your links coming from sites that have anything to do with porn or gambling. Or any site that has those type of links pointing to them. Only good “clean” sites.

Stay tuned for our next post on what backlinks to avoid.

Google Local Pack Shake Up

Google 3 pack

In case you haven’t noticed yet, Google has done it again. The 7 pack is now the 3 pack. The incentive for this was probably to help the change over from desktop searches to mobile (mobile search is well over 50% of searches now).

For a great article on this visit MOZ.

 

What does this mean for local businesses? Competition for listing in the all important Places box will be even more fierce now. This is particularly true now that so many searches happen on mobile platforms. Regardless of what your search is for, it is those top three spaces that make up the screen real estate for a mobile user, along with the Google map that appears for some local queries.

Here is what the mobile search looks like now…

Google mobile search

 

 

 

 

 

 

 

 

And here is how the same search appears on a desktop…

Google Desktop 3 pack

 

 

 

 

 

 

 

Thanks to Moz.com for the photos

Google Making Huge Changes in Look By Michael Levanduski

Michael Levanduski from Performance Marketing Insider writes, “Google.com, the worlds most popular web address, is undergoing a bit of a remodel. Google has been famous for having one of the simplest home pages, with little more than a logo and search box on the page. Occasionally they will replace the logo with a Google Doodle for special events, but for the most part it is a very basic page. In the coming days and weeks, however, the page is going to be changing. Dont worry, it isnt going to be a major redesign or anything, and youll still recognize the search giants page.

The updates will feature a flatter, reshaped logo, and the old menu bar is replaced with a smaller list of links which will be placed on the right hand side of the page. This is the first change to Googles logo since 2010. Similar changes will be rolling out across Googles properties slowly, according to a Google spokeswomen. Overall, these changes are fairly subtle, and many users wont even notice them…”

Continue Reading at Performance Marketing Insider >>

Google Making Huge Changes in Lookperforminsider.com

Importance of Reputation Management

Online Reputation Management: How Important Is It, Really?

Reputation is an extremely important part of your business. Unlike a few decades ago, you no longer rely on word of mouth and advertisements– everyone can have an opinion about you and your practices are likely to be publicly scrutinized and examined. Everyone can express their opinion online and if they are clever, articulate their terrible review in an extremely public way. Reputation management allows you to take charge of the way that you look online and it also gives you the tools to learn more about your company so that you can make it better.
Perhaps the most obvious advantage of monitoring your online reputation is that you will immediately improve the satisfaction of your customers. Having an easy way to get in touch and a prompt reply satisfies customers and you can learn to pinpoint anything in particular that may be giving your brand negative publicity. You can also do a little bit of market research while you attempt to improve the perception of the brand through online reputation management.
Other less obvious benefits of online reputation management may be reducing your marketing costs. If your company is quite small, once you have learned how to interact online you may be able to take over the entire operation. You may also be able to identify gaps in the knowledge of your customers regarding a particular product or campaign and take the steps that you need to address it. A well run online reputation management campaign can make the difference between a customer wanting to purchase from you or not.
Online reputation management is not only important for your company’s image. There are many rewards that you may be able to reap from it when you do it right and they may have a positive impact on your company that you had not expected.

Backlinks Are Still Important

There are 3 main items you need for seo to still work.

1. Backlinks

2. On page optimization and content

3. Visitor behaviour (how long they stay on page)

Backlinks are the easiest to do, but because they are easy, they are often done incorrectly.

How should you structure your link building?

There are 4 types of backlinks you need, and you should use the following % of each type…

  • 10% primary keywords (the keyword you are trying to specifically rank for)
  • 50% brand keywords (the name or type of your business)
  • 20% useless keywords (click here, go here, etc.)
  • 20% LSI keywords (related keywords but not specifically the one you are trying to tank for)

A lot of people got hit by over optimizing with specific anchors of just a few keywords. Google did a big smack down of that, particularly on sites that had little relevant content, and/or depended on an exact match domain.