Promoting your chiropractic business on the Internet through local marketing is the smart way to go these days. There are a number of ways to use the Internet to promote your chiropractic business to a local audience. These techniques include Search Engine Optimization, Pay Per Click ads, and Facebook ads. Google Maps has become a popular alternative to the yellow pages. It is possible to get your chiropractic business listing to appear more frequently when people search Google Maps for “chiropractor” or other appropriate keywords.
What are the advantages of using internet marketing techniques to promote your chiropractic business? Chiropractors have been marketing to local audiences for years, using such tools as newspaper advertising and booths at street fairs. But these methods are relatively costly compared with internet marketing methods. Whats more, internet marketing techniques are measurable, giving you precise knowledge concerning your return on the investment of your marketing dollars. Even if your marketing budget doesn’t give you a lot of room to work with, you can often start small and build from there.
In addition, the Internet can help you to promote your chiropractic business more precisely than is possible with traditional media venues. If you advertise in a newspaper, that ad will usually go out to the newspaper’s entire subscriber base. Internet marketing allows you to show your message exclusively to the people who are searching for a specific keyword, such as “Denver chiropractor.” With Pay Per Click (PPC) advertising, you can customize your campaign even further, targeting people who are located within a specific set of geographical boundaries, or even those who are searching at a specific time of day.
A third advantage of local business marketing is the ability to track results. Many business owners never take the time to collect or analyze statistics about their websites. Google Analytics is an excellent free web analytics tool that can easily be integrated with your website and your Adwords campaign. Once installed, it will provide a wealth of data about visitors to your website, including where they came from, how long they stay, and what they do while they’re there.
You can also install special “heatmap” coding that will allow you to test the effectiveness of your website. A heatmap will tell you what your website viewers are looking at and what buttons they are clicking on. Google analytics will give you your “bounce rate” which will let you know if your customers are “clicking through” to see any interior pages of your website.
Most business owners #1 marketing challenge is that of attracting new customers. As a chiropractor, you are no different. You need to attract new clients to grow your business. If you don’t currently have a local business marketing strategy in place, now is the time to get started; before your competition gets there ahead of you!