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Google Making Huge Changes in Look By Michael Levanduski

Michael Levanduski from Performance Marketing Insider writes, “Google.com, the worlds most popular web address, is undergoing a bit of a remodel. Google has been famous for having one of the simplest home pages, with little more than a logo and search box on the page. Occasionally they will replace the logo with a Google Doodle for special events, but for the most part it is a very basic page. In the coming days and weeks, however, the page is going to be changing. Dont worry, it isnt going to be a major redesign or anything, and youll still recognize the search giants page.

The updates will feature a flatter, reshaped logo, and the old menu bar is replaced with a smaller list of links which will be placed on the right hand side of the page. This is the first change to Googles logo since 2010. Similar changes will be rolling out across Googles properties slowly, according to a Google spokeswomen. Overall, these changes are fairly subtle, and many users wont even notice them…”

Continue Reading at Performance Marketing Insider >>

Google Making Huge Changes in Lookperforminsider.com

Importance of Reputation Management

Online Reputation Management: How Important Is It, Really?

Reputation is an extremely important part of your business. Unlike a few decades ago, you no longer rely on word of mouth and advertisements– everyone can have an opinion about you and your practices are likely to be publicly scrutinized and examined. Everyone can express their opinion online and if they are clever, articulate their terrible review in an extremely public way. Reputation management allows you to take charge of the way that you look online and it also gives you the tools to learn more about your company so that you can make it better.
Perhaps the most obvious advantage of monitoring your online reputation is that you will immediately improve the satisfaction of your customers. Having an easy way to get in touch and a prompt reply satisfies customers and you can learn to pinpoint anything in particular that may be giving your brand negative publicity. You can also do a little bit of market research while you attempt to improve the perception of the brand through online reputation management.
Other less obvious benefits of online reputation management may be reducing your marketing costs. If your company is quite small, once you have learned how to interact online you may be able to take over the entire operation. You may also be able to identify gaps in the knowledge of your customers regarding a particular product or campaign and take the steps that you need to address it. A well run online reputation management campaign can make the difference between a customer wanting to purchase from you or not.
Online reputation management is not only important for your company’s image. There are many rewards that you may be able to reap from it when you do it right and they may have a positive impact on your company that you had not expected.

Backlinks Are Still Important

There are 3 main items you need for seo to still work.

1. Backlinks

2. On page optimization and content

3. Visitor behaviour (how long they stay on page)

Backlinks are the easiest to do, but because they are easy, they are often done incorrectly.

How should you structure your link building?

There are 4 types of backlinks you need, and you should use the following % of each type…

  • 10% primary keywords (the keyword you are trying to specifically rank for)
  • 50% brand keywords (the name or type of your business)
  • 20% useless keywords (click here, go here, etc.)
  • 20% LSI keywords (related keywords but not specifically the one you are trying to tank for)

A lot of people got hit by over optimizing with specific anchors of just a few keywords. Google did a big smack down of that, particularly on sites that had little relevant content, and/or depended on an exact match domain.

Key Elements for Making a Video for your business targeting

Making of a Great Video for your business in

So you’ve decided to create a video about your business in . Where do you start? How? Here are the four important elements to keep in mind while you’re planning out or producing your promotional business video.

1. Target Audience – If you’re planning to jump into the planning process thinking, “I want to make a video about my business and put it on the Internet to everyone from everywhere,” then you may as well forget about making your video now.

For any video to be effective, it needs to target”and reach”a certain market. Thus, your first step is to think of demographics: age, gender, economic status, nationality, educational level, disposable income, and the like. Who are you trying to reach in ? When you know the answer to this, you can then target your market’s hot buttons through images that your target market will most likely find appealing. In a nutshell, here is what you need to do before you start working on any video product:

  • define your niche market
  • define your target audience
  • create your video with a very specific type of person in mind

2. Participants – Video is not only a format; it is a language. In other words, do not say it if you can’t show it. For this reason, you need to consider your video product’s participants, too. If you’re making a how-to video on a subject that you have expert knowledge on, then this should not be a problem”you can do everything yourself. However, if you need another person’s help, you would need to first find a narrator and then work on the script next. As a rule of thumb, educational, promotional, and do-it-yourself videos should be peppered with voice-overs. This is because people learn better when they see”not just hear”how something is done.

3. Length – What type of video are you making? The type should decide the length. A great educational or do-it-yourself video can take anywhere from 10 to 30 minutes. On the other hand, a promotional video can take as little as 1 to 2 minutes, with 3 to 4 minutes being the maximum length.

4. Props – The props you need depend on the type and subject matter of your video. If you plan to create a how-to video that you will narrate yourself, jot down a list of all the props you will be using. Lay out the scenes of the shoot before you shoot it, and then walk through these scenes several times with your camera operator.

In Summary: Readiness is an important element in video production. To make a great video, think of your video’s target audience, participants, length, and props. Once you have all these covered, producing your video will be a lot easier! Creating a video to promote your business in is an important first step in your internet marketing plan.

 

Key Elements for Making a Video for your business targeting York

Making of a Great Video for your business in York

So you’ve decided to create a video about your business in York. Where do you start? How? Here are the four important elements to keep in mind while you’re planning out or producing your promotional business video.

1. Target Audience – If you’re planning to jump into the planning process thinking, “I want to make a video about my business and put it on the Internet to everyone from everywhere,” then you may as well forget about making your video now.

For any video to be effective, it needs to target”and reach”a certain market. Thus, your first step is to think of demographics: age, gender, economic status, nationality, educational level, disposable income, and the like. Who are you trying to reach in York? When you know the answer to this, you can then target your market’s hot buttons through images that your target market will most likely find appealing. In a nutshell, here is what you need to do before you start working on any video product:

  • define your niche market
  • define your target audience
  • create your video with a very specific type of person in mind

2. Participants – Video is not only a format; it is a language. In other words, do not say it if you can’t show it. For this reason, you need to consider your video product’s participants, too. If you’re making a how-to video on a subject that you have expert knowledge on, then this should not be a problem”you can do everything yourself. However, if you need another person’s help, you would need to first find a narrator and then work on the script next. As a rule of thumb, educational, promotional, and do-it-yourself videos should be peppered with voice-overs. This is because people learn better when they see”not just hear”how something is done.

3. Length – What type of video are you making? The type should decide the length. A great educational or do-it-yourself video can take anywhere from 10 to 30 minutes. On the other hand, a promotional video can take as little as 1 to 2 minutes, with 3 to 4 minutes being the maximum length.

4. Props – The props you need depend on the type and subject matter of your video. If you plan to create a how-to video that you will narrate yourself, jot down a list of all the props you will be using. Lay out the scenes of the shoot before you shoot it, and then walk through these scenes several times with your camera operator.

In Summary: Readiness is an important element in video production. To make a great video, think of your video’s target audience, participants, length, and props. Once you have all these covered, producing your video will be a lot easier! Creating a video to promote your business in York is an important first step in your internet marketing plan.