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Local Internet Search Marketing Growing at a Fast Pace

“According to a 2009 study by the US-based ComScore, local Internet searches are growing at a much faster rate than search as a whole.

During 2008, there was a 58% increase in local searches, compared to the ever increasing local searches throughout 2009 and 2010.  This suggests that attention to geography is becoming more important when considering an SEO campaign.”

For the full article, visit;

Local Internet Search Growing at a Much Fatest Rate than Predicted

Online Video

If you are not using online video to market your business, you are way behind the market. No less than the New York Times is trumpeting the success that online video brings to a marketing campaign…

“Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau.”

Video sells. People watch it. It ranks high in search engine results. In short, Mr. Businessman, you need it!

To view the complete article Click here.

Online Marketing for Small Business

The only way to get new customers is to let the local marketplace know you are out there, but with so many ways to market your business, sometimes it hard to know where to start.  On the traditional side there are the yellow pages, newspapers, radio, TV, direct mail, and the list goes on.  Going online might seem a little less confusing, but there are just as many options.  There is pay-per-click, banner ads, organic search, directories, email, and again, the list goes on.

Traditional and online marketing are very different, and depending on your objectives, they can produce very different results.  Many business owners I have talked with are still doing what they did in the past; the results are not the same, but they keep hoping that things will change.  The newspaper, yellow page ad, or direct mail piece that produced great results 10 years ago, in many cases is not as effective today.  For other businesses, running a pay-per-click campaign may not be as effective as you would like.

Business owners, it’s time to do something. Anything is better than just hoping things will change.

How do you get started?

Here are a few suggestions (besides hiring me to do this for you) ;

1. Get a domain name applicable to your market segment.

2. Put up a website. Please optimize it properly and put some relevant content on it.

3. Add your website address to all your marketing materials.

4. Track your results.

Marketing on the internet is not like purchasing display advertising. You don’t buy it and forget it, hoping someone looks at your site and visits your business. You have to follow-up, track, and promote.

Remember, 70% of US households use the internet as an information source when shopping locally. Can you afford to not have an internet presence?

Finding Your Local Business on the Internet

What is the most popular way for consumers to find a website? They find it by using a search engine. A search engine is a program that searches documents on the internet for certain keywords and then lists the results on a page. The most popular search engine is Google (49%), followed by Yahoo (24%), MSN (10%), AOL (6%), ASK (2%), and several others (9%). Since Google and Yahoo alone comprise ¾’s of all searches, it is important to target them the most.

As a business owner, you need to consider the following;

75% of people in the US use search engines on a regular basis.

56% of all Americans use one every day.

40% of all searches are for a local businesses or services.

54% regularly use the internet instead of the yellow pages to find local products and services

And finally,

92% of all local searches will eventually convert into a sale

A sale. That means revenue, and for a business owner that is what its all about. You cannot, simply cannot, ignore these statistics and continue to do well in business in the future.

How can you ensure your business do well in the search engines? You do well by having an optimized website and by promoting your site correctly. Most businesses have terrible websites that are not optimized and are not promoted properly. Finally, most businesses do  not understand that website promotion is a process. While immediate positive results can be obtained, it is far better to promote your site for the long term.

A process you say? Yes, a process. The search engine operators take great pains to ensure that their customers, the people doing searches, are obtaining the most relevant, timely, and accurate information that the search engines can provide. That is how they make their money and how they stay in business. The search engines are purposely making it difficult to game their system. Like a casino operator, they don’t want you to win big, time after time. But like a gambler in a casino, if you have a system, and you use it properly, then over the long term you will be a winner.

One final note. A key area of website promotion that many local businesses ignore is the listing of their business in Google Local Maps and the Yahoo Business Directory. It is easy to list your business and if you want local consumers to find your business when they do a search it is imperative that you do so.

What is this process, this system, that I am speaking of? It is called Search Engine Optimization or SEO for short. What SEO means is that your website is designed and configured properly so that it ranks well in the search engines.

Our next post will discuss how this is done.