Are You Leveraging the Internet to Attract More Patients?
In today’s competitive marketplace, not having a strong online presence for your practice puts you at a major disadvantage. Statistics show that nearly half of all Internet searchers visit local businesses after first researching them online. With data like this, it’s clear that you need to be doing everything you can to maximize your visibility on the Web.
As an example of how important proper online visibility can be for dentists, let’s look at how many Google searches took place last month for a few dental related search terms (June 2010):
Dentist: 1,900, Dentists 1,600
This is just a sampling of the search terms that were typed into Google by people in Columbia looking for a new dentist or a dental procedure.
It is the dentists who are showing up on the first page of Google that are getting the calls from those prospective patients.
Let’s face it, for the majority of consumers today, the internet (and Google in particular), has replaced the yellow pages when searching for local products and services. As a dentist, when someone searches for you they are going to use a geographic modifier – for example: Rather than typing in “dentist”, they’re going to search “dentist Columbia”. You want to be sure you are listed on the first page because most people don’t go past the first page.
So, how can you be on the first page of Google when consumers search for dental services in your area?
There are a few ways to do this, but the two that will bring you the highest return on investment and best results over the long-term are;
- Top 7 of Google Places Listing
- Search engine optimization (SEO)
Google Places is the local business center. If a search is done for one of the business categories that Google lists, then Google “reads” the geographical location and returns a map listing of those businesses. One out of five searches on Google are related to location.
SEO is the practice of optimizing your website for your target keyword phrases and getting links from other websites to yours so the search engines find and rank your website.
For more information or to request a free website audit for your practice, call us at 803-477-2506.