Google Local Pack Shake Up

Google 3 pack

In case you haven’t noticed yet, Google has done it again. The 7 pack is now the 3 pack. The incentive for this was probably to help the change over from desktop searches to mobile (mobile search is well over 50% of searches now).

For a great article on this visit MOZ.


What does this mean for local businesses? Competition for listing in the all important Places box will be even more fierce now. This is particularly true now that so many searches happen on mobile platforms. Regardless of what your search is for, it is those top three spaces that make up the screen real estate for a mobile user, along with the Google map that appears for some local queries.

Here is what the mobile search looks like now…

Google mobile search









And here is how the same search appears on a desktop…

Google Desktop 3 pack








Thanks to for the photos